Technology
e-yiyi exploits the opportunities that technology offers, particularly she can be accessed through portable devices to provide contextualized information, recommendations and any other relevant content for the traveller.
e-yiyi provides:
- Geo-referenced contents: e-yiyi makes use of the new GPS capabilities of mobile terminals that allow locating the user not only temporarily and functionally but also spatially to provide more useful and specific recommendations.
- Updated contents: unlike paper Tourism guides, their digital versions can be updated in a fast and inexpensive way. e-yiyi informs you that an attraction might be closed or under restoration, and provides you with information that frequently changes (e.g. festivals).
- Usable and accessible contents: e-yiyi employs new web design standards which allow the distribution of information through different channels or formats. e-yiyi knows that it should be the user, and not the device, who decides what information to use, when to use it and how it should be delivered. e-yiyi also knows that there are travellers with disabilities that need special assistance.
- Personalized contents: One of the most important features of e-yiyi is that it employs advanced Data Mining algorithms to customize the information and reach the specific characteristics and desires of the user. The artificial intelligent software she uses allows her to filter and integrate information coming from other collaborative sources such as Travel2.0.
- Inter-operational contents: e-yiyi sees the user not only as a customer, but also as a travel partner from who she can learn. She knows that a traveller not only needs information but sometimes wants to share his experiences with other travellers. Moreover, the traveller never feels lost or in danger since he can immediately communicate with other travellers close to him or with an operator to solve any kind of emergency.
- Multilingual contents: e-yiyi incorporates developments in web and database design that allows using alphabetic as well as non-alphabetic languages (e.g. English vs. Chinese). Furthermore, e-yiyi takes into account that European and Chinese travellers are not only different in their tastes but also on the information sources they use (e.g. Google vs. Baidu).
